Ethical Practice in the AI Era

Select the Use button to add a tag to the body of your email. You may also use tags in the subject of your email by copying and pasting them directly in.

{FIRST_NAME}	Adds the recipients First Name.	Use
{LAST_NAME}	Adds the recipients Last Name.	Use
{COMPANY_NAME}	Adds the Company Name.	Use
{PORTAL_NAME}	Adds the application portals name.	Use
{MEMBER_NAME}	Adds the Recipients Membership name.	Use
{SIGNATURE_OPT_IN}	Adds the Opt-in link.	Use
{SIGNATURE_OPT_OUT}	Add the opt-out link.	Use
%signature%	Adds your preferred signature block.	Use
{Event_Start_Date}	Adds the Event's Start Date.(Events Only)	Use
{Event_End_Date}	Adds the Event's End Date.(Events Only)	Use
{Event_Name}	Adds the Event's Name.(Events Only)	Use
{Event_Description}	Adds the Event's Description.(Events Only)	Use
{Online_Training_Description}	Adds the Online Training Description.(Online Training Only)	Use
{Event_Specific_Dates}	Adds the Event's specific dates.(Events Only)	Use
{member_number}	Adds the Membership Number.	Use
{MemberSince}	Adds the Member Since Date.	Use
{CONTACTEMAIL}	Adds the organization email address used as the "From" address for other membership-related emails (e.g., new member welcome emails). Manage email addresses here.	Use
{EVENT_CREDITS}	Adds the Event's Credits.(Events Only)	Use
{CERTIFICATE_NUMBER}	Adds the Contact's Certificate Number	Use
{EVENTLOCATION}	Adds the Event's Location.	Use
{TOTALEVENTCREDITS}	The total number of credits that the contact has earned through the event tickets and workshops.	Use
{ASAPPEARSONBADGE}	Display the text of as appears field in the event setup.	Use
{contact_organization}	Displays the organization name of the contact.	Use
{RENEWALDATE}	Adds the Member Renewal Date in (yyyy-mm-dd).	Use
{MEMBERSHIP_YEAR}	Adds the Member's Membership Year	Use
{RENEWALDATE_MM-DD-YYYY}	Adds the Member Renewal Date in (mm-dd-yyyy).	Use
{LMS_CREDIT}	The number of credits the LMS course is worth for Continuing Education	Use
{COLLECTION_PERIOD_END-DATE_YYYY_MM_DD}	The end date of the CE collection period end date	Use
{LMS_COURSE_COMPLETION_DATE}	The completion date of the LMS course	Use
{INCEPTION_DATE}	Adds the Member Inception Date in (yyyy-mm-dd).	Use
{EVENT_END-DATE_MONTH_YYYY}	Adds Event End Date in Full Month Name and Year Format.(Events Only)	Use
{EVENT_END-DATE_MONTH_YYYY_ADD3}	Adds Event End Date in Full Month Name and Year Format Plus 3 Years.(Events Only)	Use
{WORKSHOP_NAME}	Adds the workshop name (if applicable)	Use
{WORKSHOP_DESCRIPTION}	Adds the workshop description (if applicable)	Use
{WORKSHOP_CREDITS}	Adds the workshop credit for related workshop (if applicable)	Use
{TOTALWORKSHOPCREDITS}	Adds the sum of all workshop credits for related event (if applicable)	Use
{Event_Start_Date_DD-MM-YYYY}	Adds the Event's Start Date in (dd-mm-yyyy).(Events Only)	Use
{Event_End_Date_DD-MM-YYYY}	Adds the Event's End Date in (dd-mm-yyyy).(Events Only)	Use
{RENEWALDATE_DD-MM-YYYY}	Adds the Member Renewal Date in (dd-mm-yyyy).	Use
{RENEWAL_DATE_MONTH_DD_YYYY}	Adds the Member Renewal Date in (Month Dth, yyyy).	Use
{INCEPTIONDATE_DD-MM-YYYY}	Adds the Member Inception Date in (dd-mm-yyyy).	Use
{TODAYSDATE}	Adds the current date.	Use
{TODAYSYEAR}	Adds the current year.	Use
{QR_CODE}	Adds the QR Code for their contactID, name, and emailAddress	Use
{WORKSHOP_DATE}	The date of the workshop (if applicable).	Use
{WORKSHOP_START_TIME}	The start time of the workshop (if applicable).	Use
{WORKSHOP_END_TIME}	The end time of the workshop (if applicable).	Use
{MEMBEREMAIL}	Adds the Member's Email Address.	Use
{INCEPTIONDATE_DD_MONTH_YYYY}	Adds the Member Inception Date in (Day Month Year). - eg. 27 October 2025	Use
{RENEWAL_DATE_DD_MONTH_YYYY}	Adds the Member Renewal Date in (Day Month Year). - eg. 27 October 2025	Use

Artificial intelligence (AI) is rapidly reshaping career development practice and the delivery of guidance services. As AI-enabled systems and related digital tools become increasingly integrated into career guidance and counselling, they raise pressing questions about ethics, trust, accountability, and professional responsibility.

Drawing on international research and professional frameworks, including the IAEVG Ethical Guidelines, this session explores what ethical practice means in the AI era and how career practitioners can engage with AI critically and confidently.

Participants will gain insights into strengthening AI-era competence and ethical awareness as essential dimensions of professional identity and responsibility. Through examples and discussion, we will consider how career professionals can evaluate and use AI-driven tools responsibly and apply ethical standards consistently in evolving practice contexts.

Dr. Jaana Kettunen is an internationally recognized Professor of Guidance and Vice-director at the Finnish Institute for Educational Research (FIER), at the University of Jyväskylä. She currently serves as the President of the International Association for Educational and Vocational Guidance (IAEVG). Her research has a strong international orientation and revolves around career guidance practices, practitioner training, quality, strategic leadership and public policy development, with a special interest in the design and use of information and communication technology in career guidance. She has published extensively and leads several international collaborations advancing digitalization, professional competence, and ethical standards in the field of career development.

In attending this webinar, APCDA Professional Members will be updated on these skills in the APCDA Career Service Competencies:

Professional Behavior
Technology in Career Services

Read here for more information about APCDA Career Service Competencies.

ABOUT APCDA WEBINARS

This webinar is under the Be Updated webinar track, as part of the APCDA Programs Committee’s 4 webinar track series –

Be Updated – International and emerging career practices

Be Informed – Private sector and industry developments

Be Inspired – Stories of resilience, inspiration, innovation in career practices

Be Awakened – Global mindset, trends and issues

Know anyone who can be our next webinar speaker? Click here to nominate them!

Ethical Practice in the AI Era

Friday May 15 2026, 8:00 AM - 9:30 AM
Zoom
United States

Upcoming Events

New Member Orientati... March 27

2026 Scholar Meetup:... April 6

2026 APCDA Hybrid Co... April 20