Using LinkedIn to Market Your Career Services

Select the Use button to add a tag to the body of your email. You may also use tags in the subject of your email by copying and pasting them directly in.

{FIRST_NAME}	Adds the recipients First Name.	Use
{LAST_NAME}	Adds the recipients Last Name.	Use
{COMPANY_NAME}	Adds the Company Name.	Use
{PORTAL_NAME}	Adds the application portals name.	Use
{MEMBER_NAME}	Adds the Recipients Membership name.	Use
{SIGNATURE_OPT_IN}	Adds the Opt-in link.	Use
{SIGNATURE_OPT_OUT}	Add the opt-out link.	Use
%signature%	Adds your preferred signature block.	Use
{Event_Start_Date}	Adds the Event's Start Date.(Events Only)	Use
{Event_End_Date}	Adds the Event's End Date.(Events Only)	Use
{Event_Name}	Adds the Event's Name.(Events Only)	Use
{Event_Description}	Adds the Event's Description.(Events Only)	Use
{Online_Training_Description}	Adds the Online Training Description.(Online Training Only)	Use
{Event_Specific_Dates}	Adds the Event's specific dates.(Events Only)	Use
{member_number}	Adds the Membership Number.	Use
{MemberSince}	Adds the Member Since Date.	Use
{CONTACTEMAIL}	Adds the Contact's Email Address.	Use
{EVENT_CREDITS}	Adds the Event's Credits.(Events Only)	Use
{CERTIFICATE_NUMBER}	Adds the Contact's Certificate Number	Use
{EVENTLOCATION}	Adds the Event's Location.	Use
{TOTALEVENTCREDITS}	The total number of credits that the contact has earned through the event tickets and workshops.	Use
{ASAPPEARSONBADGE}	Display the text of as appears field in the event setup.	Use
{contact_organization}	Displays the organization name of the contact.	Use
{RENEWALDATE}	Adds the Member Renewal Date in (yyyy-mm-dd).	Use
{MEMBERSHIP_YEAR}	Adds the Member's Membership Year	Use
{RENEWALDATE_MM-DD-YYYY}	Adds the Member Renewal Date in (mm-dd-yyyy).	Use
{LMS_CREDIT}	The number of credits the LMS course is worth for Continuing Education	Use
{COLLECTION_PERIOD_END-DATE_YYYY_MM_DD}	The end date of the CE collection period end date	Use
{LMS_COURSE_COMPLETION_DATE}	The completion date of the LMS course	Use
{INCEPTION_DATE}	Adds the Member Inception Date in (yyyy-mm-dd).	Use
{EVENT_END-DATE_MONTH_YYYY}	Adds Event End Date in Full Month Name and Year Format.(Events Only)	Use
{EVENT_END-DATE_MONTH_YYYY_ADD3}	Adds Event End Date in Full Month Name and Year Format Plus 3 Years.(Events Only)	Use
{WORKSHOP_NAME}	Adds the workshop name (if applicable)	Use
{WORKSHOP_DESCRIPTION}	Adds the workshop description (if applicable)	Use
{WORKSHOP_CREDITS}	Adds the workshop credit for related workshop (if applicable)	Use
{TOTALWORKSHOPCREDITS}	Adds the sum of all workshop credits for related event (if applicable)	Use
{Event_Start_Date_DD-MM-YYYY}	Adds the Event's Start Date in (dd-mm-yyyy).(Events Only)	Use
{Event_End_Date_DD-MM-YYYY}	Adds the Event's End Date in (dd-mm-yyyy).(Events Only)	Use
{RENEWALDATE_DD-MM-YYYY}	Adds the Member Renewal Date in (dd-mm-yyyy).	Use
{RENEWAL_DATE_MONTH_DD_YYYY}	Adds the Member Renewal Date in (Month Dth, yyyy).	Use
{INCEPTIONDATE_DD-MM-YYYY}	Adds the Member Inception Date in (dd-mm-yyyy).	Use
{TODAYSDATE}	Adds the current date.	Use
{TODAYSYEAR}	Adds the current year.	Use
{QR_CODE}	Adds the QR Code for their contactID, name, and emailAddress	Use
{WORKSHOP_DATE}	The date of the workshop (if applicable).	Use
{WORKSHOP_START_TIME}	The start time of the workshop (if applicable).	Use
{WORKSHOP_END_TIME}	The end time of the workshop (if applicable).	Use

As Career Practitioners, we often need to expand our audience and let others know about the services we offer. LinkedIn provides an excellent way to attract the interest of both potential clients and other professionals in related fields who might refer clients to us. Often, a rich source of referrals can come from those working in a related service agency who cannot provide the services that we provide. Let these other professionals know the type and quality of your services by posting on LinkedIn. This “How to” webinar will take you through the process of posting, and reposting (a very important skill), as well as other tips for using this valuable social media channel. This webinar is for beginners, but those with experience are welcome to join and add tips of their own.

Please find the time in your location:

Cost: Members: Free, Non-members: $10

Ani Titus, Co-Founder of Ask-A-Student and UCLA-Certified Global Career Counselor, is versatile, customer-focused professional skilled in career counseling, strategy, and process optimization. Entrepreneurial and results-driven, she thrives on learning, solving challenges, and delivering impactful, lasting solutions. Ms. Titus is a passionate and driven individual committed to empowering students on their educational journeys. With a strong sense of purpose, she strives to guide students with honest advice and help make complex decisions feel simple. Whether through mentorship or behind-the-scenes support, she brings heart, insight, and dedication to everything she does.

Karol Taylor is an expert LinkedIn user and served as the Public Relations Chair of the Maryland Career Development Association for over 20 years and has been very active in using Social Media to promote APCDA events. She is an expert in the US Federal Job Search and author of a book on that subject. Ms. Taylor also has expertise in leadership and organizational development. She is often consulted on issues such as careers in the US Federal Government and the impact of the recent downsizing of the US Federal Government.

Tuan Anh Le, is one of the first-generation career professionals in Vietnam. He is the author of 5 bestselling books on career and personal development topics. His strength is to use social media to interact and convey career messages to clients. He has a career blog with 4 million views, a career podcast with 250K listeners and a career TikTok channel with 150K followers. He is the career manager at AV Careers – a company that provides online career services. He is also a guest lecturer at many prominent universities in Vietnam.

Using LinkedIn to Market Your Career Services

Thursday Nov 13 2025, 9:00 PM - 10:30 PM
Virtual Webinar
Zoom

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